Brand owners are caught in a digital crossfire.
From one direction comes intense competitive pressure to innovate or to at
least follow very, very quickly. From the precisely opposite direction comes
the potentially existential threat of an app very publicly flopping or - even
worse - being very publicly revealed to jeopardize the customer's well-being.
Either way, you lose brand value in a social marketplace where brand is your
What's a brand owner to do?
The car industry offers an excellent case in point. One day, carmakers are
climbing all over each other to position themselves as au courant with Apple
CarPlay and Google Auto. The next day they are scurrying to determine their
vulnerability to the kind of car hack described in a Wired story getting
plastered all over digital and traditional media.
The roller coaster ride that auto br... (more)
As the race for the presidency heats up, IT leaders would do well to recall
the famous catchphrase from Bill Clinton's successful 1992 campaign against
George H. W. Bush: "It's the economy, stupid."
That catchphrase is important, because IT economics are important. Especially
when it comes to cloud.
Application performance management (APM) for the cloud may turn out to be as
much about those economics as it is about customer experience.
Consistently great experiences - but at what price?
Consistently great digital customer experiences are central to success in
today's swipe-to-sho... (more)
DevOps - A Critical Strategy for Successfully Leading the Application Economy
These are exciting times to be working in business technology. Now, the
convergence of mobile, cloud and social computing has enabled businesses to
better connect, engage and capture new customers within their markets from
the software applications they develop.
But there's a catch. These very same forces are presenting nimble and
adaptive businesses the opportunity to develop completely new and disruptive
business models. Models that by exploiting software innovation can create new
markets and destroy ... (more)
Much of the discussion around cloud DevOps focuses on the speed with which
companies need to get new code into production. This focus is important -
because in an increasingly digital marketplace, new code enables new value
propositions. New code is also often essential for maintaining competitive
parity with market innovators.
But new code doesn't just have to deliver the functionality the business
requires. It also has to behave well because the behavior of code in the
cloud affects performance, cost, reliability, and scalability. For developers
to write code that behaves well... (more)
Four Essential Cultural Hacks for DevOps Newbies
So congratulations, somehow you've managed to wangle your way onto one of the
many DevOps conferences being held around the world. Why not you might say?
DevOps is not only hot it's the approach many enterprises are now exploring
as the means to help accelerate the delivery of high quality software. And
with 2014 marking the 5th year for DevOps, maybe that's double cause for
celebration; you're once again hooked on an new exciting trend (well newish)
and its tailor made for your organization, right?
Now you're ready to rock and ro... (more)